Putting Simple Within Reach.®

Eating better is easy with Simple Truth® and Simple Truth Organic®! These products provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living.

You’ll find Simple Truth® and Simple Truth Organic® items storewide, with hundreds of affordable choices to fit your lifestyle. All products are “Free From 101” artificial ingredients and preservatives, and you can even find items for home care, personal care and baby care!

Household Products

Check it out…a wide selection of chemical-free household products are now part of the Simple Truth® and Simple Truth Organic® family, including:

  • Paper towels that are strong, absorbent and 100% recycled, with no added dyes or fragrances.
  • Laundry detergent that’s free from parabens, sulfates and other harsh chemicals.
  • Plus, organic laundry detergent and organic dish detergent that’s tough on dirt and grime and free from parabens, sulfates and other harsh chemicals.

Meat and Poultry

From juicy burgers to cage-free grade A eggs, Simple Truth® and Simple Truth Organic® offer delicious meat and poultry choices for every meal!

  • Minimally processed
  • No artificial ingredients
  • Fed a 100% vegetarian diet
  • No antibiotics, ever
  • No added hormones*

*Federal regulations do not permit the use of hormones in chicken.

Eating Organic?

Simple Truth® and Simple Truth Organic® make it easier than ever to live an organic lifestyle. You’ll find certified organic options throughout your Main & Vine store, from produce to dairy, meat, snacks and more.

What does “certified organic” mean?

  • Organic foods are free from artificial preservatives.
  • National organic standards require that organic growers and handlers be certified by third-party agencies, state or private, or other organizations that are accredited by the USDA.

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